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BTR article

Build-to-Rent: Explore New Ways to Rent a Home in London

21 September 2018 Serena Ionta Read time: 4 min
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Serena Ionta

With the rise of what's known as "Generation rent", renting a property has become the most popular choice for young professionals living in London. The millennials that move to the Capital, are looking for high-quality, temporary accommodation that "feels just like home".


Relaxing on the sofa

However, renting in London has never been an easy job. The process is long, expensive, and the properties never look as good as the ones shown in the pictures...

But what if you could have your dream home with no need to pay for a deposit and agency fees? 
A new, special type of landlord has arrived in London with some very cool alternatives for you to consider when looking for a new home.

Read on to discover more about the Build-to-Rent world 🙌🏻

What is Build-to-Rent?

Build-to-Rent refers to private rented residential developments where high-quality interiors meet 24/7 service, amenities included in the price and vibrant local areas.

It's a fast-growing sector which opens many new opportunities in the London rental market and more options for people who are looking for a place to live in the Capital. According to London First,

quoteA growing part of the private rented sector is now being driven by build to rent. In London, just over 10,000 build to rent homes have been built in recent years, close to 9,500 homes are under construction and just over 27,500 homes have planning permission

From the renter's point of view, the benefits can be found in the promise of a more streamlined experience and high-quality management rather than an unreliable, individual private landlord. Also, the flats are new and beautifully designed and most of the Build-to-Rent buildings offer spaces and events to socialise in the comfort of cosy communal areas 🛋

The main idea behind Build-to-Rent consists of the reduction of the fees that need to be paid upfront before moving to a rented place, and the creation of unique spaces to socialise and organise events. The majority of their developments are located in newly regenerated areas with great transport links and strong communities, attractions, cafes and local shops.

no way giphy

How is BTR different?

The BTR developments have a strong focus on service and offer a wider range of amenities when compared to traditional rentals. For example, many of the BTR properties allow pets, have an on-site gym with free classes, a spa room and a roof terrace. In their own words:

What makes build-to-rent different is the focus on service, with build-to-rent developments offeringquoteprofessional on-site management, and amenity, with shared spaces such as residents’ lounges, work-zones and fitness centres typically provided inside the buildings along with the homes.


At Movebubble, we're always trying to spot new ways to make things better for our renters, so we decided to have a closer look at how BTR is changing the rules of the rental game in London 😍 Our Marketing team (including Alfie, our office dog) went to see some of the coolest properties that BTR has to offer, and now we're all dreaming about moving to one of them...

Living in a BTR home

There are so many benefits to choosing a BTR development for your next home - as long as you're a fan of new builds and aren't really looking for an old style victorian house. The features included in the monthly price are so cool that you will struggle to decide what to do with your free time! These include:

  • Rooftop terrace with BBQ
  • Free gym
  • Cinema room
  • School on-site
  • Garden
  • Social event spaces
  • Hireable event spaces
  • Concierge
  • Work/study spaces
  • Bike storage
  • Parking
  • Concierge

From a contractual point of view, the benefits include reduction of admin fees, and no deposit. Also, most of the BTR developments include utilities and broadband in the monthly price of the rent, which makes things much easier for the renters. 

And in most of the flats you can have a pet, too 🐶 Yay!


pet-friendly flat


We went to see some BTR developments and WOW

At Movebubble, we were curious to know more about the BTR developments, so we decided to get out the office and visit some of them! We visited East Village by Get Living in Stratford, all the developments at Tipi in Wembley Park and Vantage Point by Essential Living in Islington.

In the following 3 paragraphs, we'll share with you photos and insights about the buildings and local areas where the developments are located. Also, you'll find information about the upcoming events 🎉

Get Living London - East Village


Home Get Living East Village


East Village, Stratford, is located in the former Athletes' Village. The developments are less than 5 minutes away from Stratford International Station, and they're surrounded by 67 acres of parkland 🌳

The neighbourhood is lively and full of amenities, including the massive Westfield Shopping centre, local schools, cafes and restaurants. Also, East Village is just a 15 minutes commute to the vibrant area of Hackney Wick, with its hipster cafes and proper east London vibes.

The features included in Get Living London's developments range from large, private outdoor space (balconies and terraces), parking and bike storage, events for the residents and priority access to the local amenities. 

Transport links: East Village is 5 minutes away from Stratford International and just 12 minutes walk from Stratford tube station.

Upcoming events: Theatre of Light, Sat 4th November


Tipi - Wembley Park


Tipi shared space

Tipi's BTR buildings are located in Wembley Park, in zone 4. This area offers great transport links and many attractions, including the Wembley Stadium, which also provides a beautiful view from the roof terraces. Plus, they're building a brand new Boxpark that will be home to delicious pop up restaurants and that will host many fun activities for the residents!

The benefits offered by Tipi's buildings range from a zero deposit and zero admin fees policy to a 24h support for the residents, social spaces, on-site gyms and cinema rooms, pet-friendly apartments and much more...

Transport links: Wembley park is closer than you might think... just 12 minutes from Baker Street and 35 minutes to Canary Wharf!

Upcoming events: So Last Century Vintage and Retro Fair, Sun 23rd Sept


Essential Living - Archway


Essential living Flat

Finally, we visited one of Essential Living's building and we were really impressed with the beautiful view from the top floor! The fancy neighbourhood and the stylish apartments are combined with spacious communal areas! We'd recommend checking out their website and take a tour of their building in Islington: make sure to head to the top floor and have a look at the views.

Transport links: This building is 1 minute away from Archway underground station, in zone 2. It's just a 15 minute commute to Old Street and 20 minutes to get to London Bridge.

Want to find out more?

If you're curious to learn more about the BTR developments, make sure to visit their websites and check out all the different locations... You might find your dream home with them! 

Happy renting 🐶

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