Finding renters is the name of the game, especially if you want to speed up the time it takes to fill your Build-to-Rent communities. Today, 98% of property searches begin online, but how do you maximise the digital avenues available?
In other words, how can you find out where renters hang out online? Marketing to them before they start their property search can increase your chances of letting units, as they see the perks and come straight to your community before looking for other properties in the area.
In this guide we’re looking at where renters hang out online, from places on social media to the websites they use to find a new home. So read on and find out everything there is to know about the digital habits of renters.
Even with an increase in older renters, the majority of people renting – and especially those who spend most of their time online – are younger generations, be it Millennials or Generation Z. And the best place to find them is on social media.
There is an abundance of social networks these days, but Instagram is particularly popular. Its image-led setup sees plenty of people going there for lifestyle inspiration, which also makes it the perfect place to advertise your community.
After all, living in a Build-to-Rent space is all about embracing a lifestyle centred around community, and you can bet that your target audience practically lives on Instagram when they’re online. Create cool IG content around your Build-to-Rent community, and you can go directly to your renters.
General social media networks
While Instagram might be one of the most popular social media platforms, it’s not the only social space where renters hang out online. Twitter, Facebook, Snapchat – they’re all relevant places where you can create content and open dialogue with your target audience.
Using social media is becoming an increasingly important way to reach specific demographics. And although it might sound like we're stating the obvious, you’d be surprised at the number of businesses who still ignore it as a definitive platform for expanding their brand’s reach.
Websites like the Tenants Voice offer help and advice, while here at Movebubble we also create an extensive list of renter resources. These websites can help you better understand the mindset of a renter and market your units in a way that resonates with them.
Believe it or not, but forums are also still super popular places to discuss topics too. You only need to look at Reddit to see how many people log in for a natter about a specific topic, and there are forums – including Reddit and Quora – where renter-specific conversations are taking place.
Of course, when the time does come for a renter to find a new home, they’re better off doing it on a platform with only rental properties. At Movebubble, we already have 750,000-plus renters looking for homes in London and Manchester.
With Video Walkthroughs and Instant Booking, renters can find, view and secure their next home without even leaving their couch. Even better, Movebubble One is a Build-to-Rent-specific feature that highlights the best communities around.
It means renters can access in-depth information about your communities when they’re searching for a home. From social spaces to local transport and places to eat in the neighbourhood, our Build-to-Rent guides tell renters everything they need to know about living in your community.
Online all the time
Knowing where your renters hang out when they’re online can help you get your properties in front of their eyes. As a result, you can strike a chord, get them renting in your community and provide a five-star service that keeps them happy in the long run.
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Find out more about how advertising your homes with Movebubble will get your community in front of even more renters and speed up the chance of letting your units.