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The Do's and Don'ts for Attracting Renters

21 January 2021 Lucy Brice Read time: 3 min
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Lucy Brice

Finding renters for your Build-to-Rent communities is priority number one, but how do you maximise the opportunities available? You’re already in an advantageous situation, as Build-to-Rent offers homes designed exclusively for people who are renting. 

And yet, you’ll still need to put in the hard yards to source new renters. That’s why we’ve put this guide together of the do’s and don’ts when trying to find people to move into your snazzy homes. From appealing to their lifestyle to not over-promising, here are things you should and shouldn’t do when trying to attract renters. 

Don’t overhype the home

We know your homes are great; you know your homes are great. But that doesn’t mean you should build up unrealistic expectations. Don’t overpromise and underdeliver, as you’ll be left with an unhappy renter during their in-life tenancy.

Microphone used to overhype something

By all means, focus on the strong points at your community, highlighting the perks and elements that appeal to renters. The saying goes “show it, don’t say it”, and that’s what you should do – show renters why they’ll love living in your homes by using marketing efforts that highlight the best of your community without going over the top. 

Do appeal to the lifestyle

Living in a Build-to-Rent community is all about the lifestyle renters can expect. There are so many pros to homes designed exclusively for renters, including the community vibe and feeling of togetherness. 

Showcase the lifestyle they can expect, whether it’s chilling in the residents’ lounge or taking part in community-led events on the terrace. Build-to-Rent’s biggest attribute is its lifestyle, and being able to highlight everyday life in your community is one of your strongest assets. 

Don’t mislead

Ask any renter about their most frustrating experience with finding a home, and they’ll tell you tales of being misled. Whether it’s a lack of floor plan for the property or thinking the home looks amazing, only to find out the images on the listing didn't provide an accurate representation. 

There are many bugbears associated with finding a home. However, by avoiding them and showcasing your homes accurately, you can begin to build a strong relationship with renters before they even move in. 

Do provide information

Some property listings barely state how many bedrooms the home features. It’s not a good look and makes renters think you’ve neglected the finer points and don’t really care. Therefore, it’s vital that you display all the necessary info about the home advertised. 

Providing information about Build-to-Rent

The number of bedrooms and bathroom is a given, but what else can you say about the home? Go into detail about the social spaces, features in the property and appealing amenities in the local neighbourhood. The more information you can provide, the higher the chances of attracting renters to your homes. 

Don’t set unrealistic price points

The property market is competitive, and even though Build-to-Rent homes offer a more promising case for higher rents, it’s important to be realistic. If the price point is too high, renters won’t even consider making an enquiry. 

If your community has higher rents compared to other homes in the area, ensure you make a case for the increased price. That includes highlighting things like on-site property management, social spaces, the use of technology, and living in modern, furnished homes. 

Do use rental-exclusive platforms

Get your communities in front of the best renters by advertising on renter-exclusive platforms like Movebubble. We have 750,000-plus renters using our app to look for their next home, where they can search for your properties, view the home either in person or with an unfiltered video viewing, and make instant offers to speed up the process. 

Movebubble One also highlights Build-to-Rent communities by providing in-depth information about your homes. From social spaces, places to exercise and what to expect from the local neighbourhood, Movebubble One homes offer a detailed insight into what it’s like living in your community. 

All the do’s and none of the don’ts

Build-to-Rent communities already have an advantage over other rental homes, offering a strong sense of community and great social spaces. By focusing on the positive aspects of finding renters, you can let your properties faster and enjoy 100% capacity in your communities. 

Get in touch

Read more Build-to-Rent insights in our hub and get in touch if you want 750,00-plus renters to see your homes.

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