The phenomenal rise of Build-to-Rent is well established. There has never been so much choice for finding a home, thanks to the renter-exclusive apartments found in these communities. But if you're operating Build-to-Rent apartments, you still need to get your shiny properties in front of the eyes of those who need them.
Traditionally, property portals Rightmove and Zoopla were the go-to places to list a home. In the last few years, however, more options have come to the fore. Enter Movebubble and OnTheMarket, two alternatives to the status quo.
We’ve already looked at how Movebubble compares to Rightmove and Zoopla from a Build-to-Rent perspective. Now, we’re turning our attention to OnTheMarket and seeing how we stack up against one of the newer property portals.
What is the difference between Movebubble and On The Market?
OnTheMarket was launched to combat Rightmove and Zoopla, two portals that, over the years, had left many letting agents disgruntled. When the company started in January 2015, it had the backing of major estate agents, such as Knight Frank, Savills and Chestertons.
OnTheMarket is essentially another version of Rightmove and Zoopla, offering property listings to buyers and renters. Its focus on all types of property transactions means that it’s not a specialist in the field of renting.
Movebubble, on the other hand, is a renting-only platform with a focus on major cities like London and Manchester. With a renter base of more than 700,000, we’ve become the de-facto place for professional, verified renters to find their next home.
Back to basics
OnTheMarket certainly fares a little better than Rightmove and Zoopla when it comes to property search filters, providing searchers with the ability to choose “character homes”, gardens and whether or not you want a, erm, driveway.
But it’s not quite at the same level as Movebubble, which lets renters really drill down what they want from a home. We provide intelligent suggestions based on previous searches and include renter-specific features like whether a property offers the zero deposit scheme or if it's pet friendly.
Video viewings have become all the rage since the lockdown. What many people don’t know, however, is that demand for online viewings was already on the rise back in the old world, otherwise known as pre-March 2020.
OnTheMarket lets you filter homes so that you only see options with video viewings. Whether or not a property has a video viewing, however, is entirely dependent on the agent listing it. At Movebubble, we’ve gone one step further and created the Home Walkthroughs feature.
With Home Walkthroughs, renters can watch short, snappy and unfiltered videos of a home. It gives them an authentic look at what it’s like to live somewhere, meaning they can make a decision on a property without needing to view it physically.
What’s better than having handy video walkthroughs, you ask? The option of securing the property as soon as you’ve watched the video, that’s what. At Movebubble, renters can secure the property with the Instant Book feature.
It offers a simpler, more convenient way to move home. Even better, all renters are verified, meaning that the moment you get the security deposit, you can relax knowing they’ve already passed referencing.
None of OnTheMarket, Zoopla and Rightmove offer such a convenient option. With Instant Book, you can find renters up to 10 times faster than traditional property portals, which helps you scale up and let your Build-to-Rent communities quickly.
They always say you should save the best until last, and that’s just what we’ve done with this guide. OnTheMarket lists properties for sale and for rent: two options and little else. At Movebubble, we don’t just throw the Build-to-Rent homes into the same category as other rental properties.
Instead, we created Movebubble One, a feature designed exclusively for Build-to-Rent communities. We emphasise your awesome Build-to-Rent homes, showing renters the inside of your apartments, as well as the social spaces around the building.
But that’s not all. We also highlight everything there is to do in the local area, from places to eat, where to shop and social and cultural activities. Not to mention other nearby areas worth exploring. Movebubble One is a comprehensive look at your community, showing renters just why it’s such a great place to live.
Movebubble v OnTheMarket
OnTheMarket aims to provide an alternative to Rightmove and Zoopla, giving agencies a different option. However, the more things change, the more they stay the same. Its intentions are there, but it’s more or less just another property portal.
Such sentiment couldn’t be further from the truth for Movebubble, as we offer a renter-first experience and provide access to hundreds and thousands of verified renters on the platform. And we do it by highlighting your Build-to-Rent communities.