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3 Content Marketing Ideas for Build-to-Rent Operators

12 April 2021 Lucy Brice Read time: 2 min
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Lucy Brice

Content marketing is powerful. It also helps build a brand and, ultimately, increase sales. Consumers agree, with 82% of them likely to feel more positive about a company after reading its custom content. As a Build-to-Rent operator, renters are your bread and butter – and they’re a target audience who consume bucket loads of content. 

So how do you create awesome content marketing and pique their interest? We’re here to get you started with three content marketing ideas you can use to strike a chord with renters and grow your Build-to-Rent brand presence.  

Get typing with blog content

A whopping 409 million people read blogs every month, and your Build-to-Rent operator should have a page with lots of juicy blog content. A blog is where you can offer renters value, creating different content about the area you serve, renting tips and general things that renters should know about. 

Having a blog offers the chance to become a thought leader, and you can enjoy more influence as renters come to your blog page for the latest renting insights and news. From listicles to area reviews, there’s so much you can do with a blog page, making it full of rich content that hits the right notes with your audience. 

Social media

Everyone and their dog has a social media account these days, which means you can’t afford not to have a presence on at least one social network. Whether you’re on LinkedIn, Facebook or Instagram, it’s essential that you create a community on social media. Everyone hangs out online, and social media is one of the main places where people spend penty of time. 

Having a social media account is a chance to post compelling content, provide a customer service platform and be an extension of your Build-to-Rent units. Use it to share statistics or as a way to interact with your audience with funny and quirky day-to-day ramblings. 

Video content

There’s so much you can do with video content, and it won’t come as a surprise to learn that it’s a vital part of marketing strategies all around the world. An impressive 86% of marketers say it has helped them boost website traffic, while viewers claim they retain 95% of a message when it’s seen in a video. 

There are many ways you can use video marketing, too. Offer your audience video walkthroughs of your units, live stream to build a connection, or add videos to blog posts and give readers a visual aspect to your writing. Video allows you to create unique content and boost other content types, and it’s a surefire hit with audiences. 

Hitting the right marketing spots

Content marketing is all about offering your audience value, and as a Build-to-Rent community there are so many ways you can utilise content to offer renters vast amounts of interesting information. With a solid content marketing plan, you can become a thought leader in the Build-to-Rent space. Great content will create an uptick in renters coming to your brand for the latest information. And the more they trust you, the higher the chances of them wanting to move into your Build-to-Rent community. 

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