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Best Marketing Tools for Build-to-Rent Operators

10 July 2021 Lucy Brice Read time: 2 min
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Lucy Brice

Build-to-Rent continues to dominate the rental landscape in the UK, with a growing number of units springing up. However, there’s still a perceived lack of knowledge over what Build-to-Rent actually entails amongst renters. They mostly see a snazzy apartment, not quite realising that it was entirely constructed for the purpose of renting. Therefore, Build-to-Rent operators need to continue spreading the good word about Build-to-Rent, and here are some great marketing tools to help you do it. 

MailChimp 

Used by eight out of 10 marketers, MailChimp is great for sending email campaigns to renters. Email marketing should play a significant role in any content plan, and MailChimp allows you to craft aesthetically pleasing emails. 

There’s a free plan that allows you to send mails to 2,000 subscribers and up to 12,000 emails per month. After that, you’ll need a paid version, which varies between £10 and £300 per month depending on your Build-to-Rent marketing needs.  

SEMrush

For any content plan to be successful, first, it needs a robust SEO strategy. There are loads of SEO tools out there to help boost your organic ranking on Google, but SEMrush is at the top of our list thanks to the sheer depth on offer.

At first, it can be somewhat daunting, but there are lots of helpful guides and one-on-one advice session available from the team. Stick with it, and you’ll soon find yourself creating content that ranks well for your chosen keywords and gets you to the front of search engines. 

HubSpot

When it comes to marketing, sales and CRM software, there’s nothing out there like HubSpot. You can use it for blogging, SEO, social media, website building, lead management, landing pages, calls-to-action, marketing automation, email and analytics.

It’s an all-in-one tool that allows you to sync your efforts together. And even if you only wish to use HubSpot for a few of its features, it’s still a powerful tool that takes care of your marketing efforts. For example, you can build your entire website around HubSpot. 

Trello

Task management is essential for any brand that wants to align its efforts with team members and ensure everyone is singing off the same hymn sheet. With Trello, you can use cards to create and monitor tasks for a seamless way to interacting over marketing efforts. 

Unlike other task management systems, Trello has a creative flair to it. That’s helpful as it makes you feel more like you’re part of the project is already alive before it's even begun. It’s one of the best management systems out there for collaboration and will give you total transparency over your marketing and who is working on what. 

Google Workspace

Where would we be without Google’s tools? Stuck in the old ages, that's where. Google Workspace is quick, easy and clean, whether you’re writing a blog post in Google Docs, creating a table in Google Sheets or storing photos in a folder. Google’s suite of tools has become the go-to for most companies that like to sync their efforts together. 

From Gmail to Hangouts, you can do just about everything with Google including writing an email and video conferencing. The ability to share documents in real-time is a huge bonus and encourages collaboration between team members as they work on tasks. 

Build-to-Rent marketing tools

These marketing tools are ideal for helping you win with your Build-to-Rent brand. Use them to execute your strategies and increase the number of happy renters taking up units in your space. The best marketers need a suite of tools to help them achieve their goals, and the ones on our list will turbocharge your marketing efforts and get more people moving into your Build-to-Rent community. 

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